How to Measure the Success of Performance Marketing CampaignsPerformance marketing is a data-driven approach that focuses on results. Unlike traditional ads that pay for impressions, clicks or other mid- and upper-funnel metrics, performance marketing campaigns focus on driving sales and conversions.To achieve this, marketers need to be constantly
The Benefits Of Real Time Bidding Rtb In Performance Marketing
How to Measure the Success of Performance Marketing CampaignsPerformance marketing is a data-driven approach that focuses on results. Unlike traditional ads that pay for impressions, clicks or other mid- and upper-funnel metrics, performance marketing campaigns focus on driving sales and conversions.To achieve this, marketers need to be constantly